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When They Won't Quit is a step-by-step plan designed to provide immediate
help for the families, friends and employers of alcohol and drug-addicted people.
Because all chemically dependent persons, to some extent, have lost touch with reality, they are almost always unable
to help themselves. Someone must step up and mount a rescue mission.
The book stands on four principles:
1. The illness of addiction is treatable
despite the resistance of those afflicted.
2. No one gets sober without some form of
an intervention.
3. Addicts are unable to self-diagnose their illness and are dependent
upon those close by to help.
4. Addicts are worth saving.
Bruce Cotter is a recovering alcoholic, who knows from experience what victims of drinking and drug-abuse are going
through. Cotter is the senior partner of Bruce Cotter and Associates, a national Intervention and Recovery Management firm.
He excelled at many things in life - education, competitive sports, and a career in broadcasting - until alcoholism cost him
all but his life. Today, Cotter has earned the reputation as America's leading interventionist.
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